Or do what Elon Musk did and create a pure play business (just EV’s), as he did in Tesla, which completely shook up the car industry, and has left the traditional players struggling to catch up. There’re no upfront fees, just a small monthly fee which includes lifetime warranty too.Ī pizza place might offer a monthly subscription with a 20% discount, which provides a family with food and drinks every Saturday night, guaranteeing business (if the food and service stay good). Refurbishing them and loading up Office 365.

We’ve even started doing it with used laptops and PC’s. Meaning they save £1,000’s and truly only pay for what they print, with no strings attached. Instead, we refurbish used equipment making sure it’s fit for purpose, providing it to organisations for free. After-which their supplier would sell them new equipment. Normally this equipment would cost £1,000’s, most would lease it over 3 or 5-years and pay on top for what they printed each month. We created blue ocean with office print and scan ( photocopiers & laser printers) technology too.

Instead of people buying printers and continuously paying for expensive ink cartridges, we created unlimited ink printing packages, which includes the printer, unlimited replacement cartridges and lifetime warranty, in an affordable monthly subscription. Same goes with music, which has mainly moved to downloads and streaming from vinyl and CD’s.Īny company can do this with a little thought. But rented a DVD with card or cash, rather than streaming it through the cloud for an affordable monthly subscription.

It doesn’t have to be a brand-new product either, it can be repackaging an existing product, so it’s delivered or purchased in more convenient ways. Put simply, it’s creating something that no-one else is providing, which allows you to swim alone in your part of the marketplace, whilst also differentiating yourself from your competition.

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